OUR RESULTS: CBD MARKETING CASE STUDIES
Brightfield Group-related COVID-19 Media Outreach: CBD Brands Must Dominate Digital Platforms to Survive
Our Product:
CBD Content Marketing, PR & News Coverage
The Market Case:
There are a plethora of information sources regarding the CBD industry and related trends. Access is predominantly driven by industry and other affiliations in addition to subscriber preferences.
The Before State:
Shared communications have become increasingly critical in a COVID-19 environment, where business leaders need credible counsel to address real-time business needs.
Challenges:
Our alliance identified shared communications needs including:
- Extending reach
- Promoting external media placement(s)
- Lifting LinkedIn exposure
Our Solution:
CBD Marketing Hub created interviews and a related e-newsletter series to support the Brightfield Group’s COVID-19 webinar series, using its proprietary database to broadcast the series to 1,100 CBD business owners and leaders.
We also supported earned media outreach with external media outlets and utilized LinkedIn to extend messaging to a wider audience.
Key Stakeholders:
The Brightfield Group
Zenzi: Values Marketing Agency
Cannabis & Tech Magazine
Our Results:
1,460 views LinkedIn – CBD Marketing Hub
129 views Cannabis & Tech
251 views Corp! Magazine
48 views 420 Magazine
86 views NewsBudz.com
1,974 TOTAL VIEWS
“We greatly value our partnership with CBD Marketing Hub.”