Brightfield Group Partnership

Brightfield Group Partnership - CBD Marketing Hub

OUR RESULTS: CBD MARKETING CASE STUDIES

Brightfield Group-related COVID-19 Media Outreach: CBD Brands Must Dominate Digital Platforms to Survive
Our Product:

CBD Content Marketing, PR & News Coverage

The Market Case:

There are a plethora of information sources regarding the CBD industry and related trends. Access is predominantly driven by industry and other affiliations in addition to subscriber preferences.

The Before State:

Shared communications have become increasingly critical in a COVID-19 environment, where business leaders need credible counsel to address real-time business needs.

Challenges:

Our alliance identified shared communications needs including:

  • Extending reach
  • Promoting external media placement(s)
  • Lifting LinkedIn exposure
Our Solution:

CBD Marketing Hub created interviews and a related e-newsletter series to support the Brightfield Group’s COVID-19 webinar series, using its proprietary database to broadcast the series to 1,100 CBD business owners and leaders.

We also supported earned media outreach with external media outlets and utilized LinkedIn to extend messaging to a wider audience.

Key Stakeholders:

The Brightfield Group

Zenzi: Values Marketing Agency

Cannabis & Tech Magazine

Our Results:

1,460 views LinkedIn – CBD Marketing Hub

129 views Cannabis & Tech

251 views Corp! Magazine

48 views 420 Magazine

86 views NewsBudz.com

1,974 TOTAL VIEWS

“We greatly value our partnership with CBD Marketing Hub.”

– Bethany Gomez, Managing Director, Brightfield Group