OUR RESULTS: CBD MARKETING CASE STUDIES

Lift Up your Life campaign raises CBD efficacy and credibility
Our Product:

Strategic Engagement – Growth Strategies – Consultative Solutions

The Market Case:

The lack of credible third-party endorsements and national alignment behind consumer and constituent education challenges our industry’s growth potential.

Our Industry:

Our marketplace is characterized by extremes. With brand loyalty at an all-time low and competition at an all-time high, CBD companies are seeking mechanisms to drive existing consumer loyalty and new customer growth among an increasingly fickle audience.

Amidst the backdrop of COVID-19, the need for trust and transparency has never been higher.

Challenges:

The Lift Up your Life campaign team addressed key factors including:

  • Consumer confusion around product efficacy and quality
  • Reception among medical practitioners
  • Lack of credible third-party endorsements – Foundations and Advocacy Groups
  • Absence of national consumer education campaign(s)
Our Solution:

CBD Marketing Hub created a turnkey solution that marries the third-party endorsement of a major foundation with the educational efforts of the U.S. Hemp Authority and U.S. Hemp Roundtable, in a digital news campaign distributed to a highly targeted consumer and constituent group.

The impact of the project was not in its ability to hit individual campaigns goals, but its ability to align a divergent group of stakeholders behind one central message: CBD can help

Key Stakeholders:

Arthritis Foundation

U.S. Hemp Authority

U.S. Hemp Roundtable

Medical Practitioners – Rheumatologists

National CBD Brands

National Retailer

Celebrities

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“Public education efforts like the Lift Up your Life issue are paramount to building consumer confidence in CBD.”

– Jonathan Miller, General Counsel, U.S. Hemp Roundtable