OUR RESULTS: CBD MARKETING CASE STUDIES
Lift Up your Life campaign raises CBD efficacy and credibility
Strategic Engagement – Growth Strategies – Consultative Solutions
The Market Case:
The lack of credible third-party endorsements and national alignment behind consumer and constituent education challenges our industry’s growth potential.
Our marketplace is characterized by extremes. With brand loyalty at an all-time low and competition at an all-time high, CBD companies are seeking mechanisms to drive existing consumer loyalty and new customer growth among an increasingly fickle audience.
Amidst the backdrop of COVID-19, the need for trust and transparency has never been higher.
The Lift Up your Life campaign team addressed key factors including:
- Consumer confusion around product efficacy and quality
- Reception among medical practitioners
- Lack of credible third-party endorsements – Foundations and Advocacy Groups
- Absence of national consumer education campaign(s)
CBD Marketing Hub created a turnkey solution that marries the third-party endorsement of a major foundation with the educational efforts of the U.S. Hemp Authority and U.S. Hemp Roundtable, in a digital news campaign distributed to a highly targeted consumer and constituent group.
The impact of the project was not in its ability to hit individual campaigns goals, but its ability to align a divergent group of stakeholders behind one central message: CBD can help
U.S. Hemp Authority
U.S. Hemp Roundtable
Medical Practitioners – Rheumatologists
National CBD Brands
“Public education efforts like the Lift Up your Life issue are paramount to building consumer confidence in CBD.”