OUR RESULTS: CBD & CANNABIS MARKETING CASE STUDIES

COMBO DIGITAL AD & CONTENT MARKETING PROGRAMS DELIVER 3:1 ROAS
Receptra
The Market Case:

PTSD effects more than 8 million adults annually, the majority of whom are veterans. Individuals with chronic conditions like PTSD frequently fit within the “heavy use” consumer category, consuming CBD 5 times (5X) or more weekly.

Building consumer loyalty with this high lifetime value (LTV) audience is a desirable goal that alludes many brands.

This consumer segment places significant value on product efficacy and is not likely to buy unfamiliar products. Purchasing decisions are primarily based upon research, education and the referrals of trusted advisors as evidenced by higher levels of consumer interest and engagement in:

  • Product education
  • Scientific research
  • Use guidelines
  • Certification material
  • Brand values
  • Brand charitable interests

Source: CBD Marketing Hub’s proprietary trend analysis

Aggregated campaign analytics prove when brands pull on these consumer levers, they experience higher conversion and consumer loyalty rates.

Challenges:

National CBD brand Receptra Naturals wanted to elevate consumer brand awareness and engagement among veterans, a key demographic. Its primary goals included increasing:

  • Knowledge and interest in CBD’s efficacy
  • Receptra’s military discount program registrations
  • Consumer conversions within a highly competitive digital environment.
Our Targeting:

Our targeting experts focused on location-based targeting to reach high-value CBD-curious veterans in their homes and on-the-go.

Our Integrated & Hyper-Targeted Media Solutions:

eLIFT: Double opt-in email solution

adLIFT: Digital ad solution

prLIFT: Multi-platform social media + foundation partner engagement

contentLIFT: CBD Marketing Hub’s proprietary educational content

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“CBD Marketing Hub’s custom-created editorial segments provided invaluable 3rd party credibility to our brand and drove consumers from education to purchase within a single email!”

– Shane Vaughn, CMO, Receptra Naturals