Your CBD Store

Seamless media strategy delivers double-digit ROAS

Our Product:

Strategic Engagement – Growth Strategies – Consultative Solutions.

The Business Case:

Profitably operating a full-service bricks & mortar CBD store is a challenging endeavor, particularly when you add in the complexities of today’s media landscape.

Client Goals:

Your CBD Store wanted to elevate its media strategy, execution and ROAS with a marketing partner with proven capability to navigate the dynamics of today’s media landscape, address missed opportunities and maximize existing placements, while preparing the affiliate for opportunities to re-engage lapsed customers and steal share as the marketplace reopens.

Challenges:

We identified a plethora of operational challenges including:

• Low ROAS
• Absence of verified customer persona
• Static, one-size-fits-all marketing campaigns
• Marginal ecommerce strategy (pre-COVID)
• Limited CRM system

Our Solutions:

With the support of CBD Marketing Hub, Your CBD Store is increasing its:

• Brand awareness
• Conversion Rates: Driven by connected and consistent messaging
• ROAS: Maximized media buys delivered double-digit savings
• Ease of Operations: Time savings are allowing Your CBD Store to concentrate on operational improvements necessary to sustain customer loyalty in this post COVID-19 environment

Our Results:

Together with Your CBD Store, our marketing and targeting experts evaluated existing systems, identified and addressed market barriers. To date, our team has:

• Set elevated performance metrics and monitoring system
• Identified client personas, established specific campaigns to appeal to divergent market segments
• Evaluated competitive digital landscape, launched email, digital ad, geofencing solutions and remarketing campaigns
• Upgraded CRM system to support turnkey curbside pick-up and delivery programs