Your CBD Store - Case Study [Double Digit ROAs] | CBD Marketing Hub

OUR RESULTS: CBD MARKETING CASE STUDIES

Seamless media strategy delivers double-digit ROAS
Our Product:

Strategic Engagement – Growth Strategies – Consultative Solutions.

The Business Case:

Profitably operating a full-service bricks & mortar CBD store is a challenging endeavor, particularly when you add in the complexities of today’s media landscape.

Client Goals:

Your CBD Store wanted to elevate its media strategy, execution and ROAS with a marketing partner with proven capability to navigate the dynamics of today’s media landscape, address missed opportunities and maximize existing placements, while preparing the affiliate for opportunities to re-engage lapsed customers and steal share as the marketplace reopens.

Challenges:

We identified a plethora of operational challenges including:

  • Low ROAS
  • Absence of verified customer persona
  • Static, one-size-fits-all marketing campaigns
  • Marginal ecommerce strategy (pre-COVID)
  • Limited CRM system
Our Solutions:

With the support of CBD Marketing Hub, Your CBD Store is increasing its:

  • Brand awareness
  • Conversion Rates: Driven by connected and consistent messaging
  • ROAS: Maximized media buys delivered double-digit savings
  • Ease of Operations: Time savings are allowing Your CBD Store to concentrate on operational improvements necessary to sustain customer loyalty in this post COVID-19 environment
Our Results:

Together with Your CBD Store, our marketing and targeting experts evaluated existing systems, identified and addressed market barriers. To date, our team has:

  • Set elevated performance metrics and monitoring system
  • Identified client personas, established specific campaigns to appeal to divergent market segments
  • Evaluated competitive digital landscape, launched email, digital ad, geofencing solutions and remarketing campaigns
  • Upgraded CRM system to support turnkey curbside pick-up and delivery programs

“CBD Marketing Hub’s strategic insights and targeting expertise continue to deliver dividends. That’s why they are now my agency of record. I love these guys!”

– Scott Zabka, Multi-Unit Owner, Your CBD Store