OUR RESULTS: CBD MARKETING CASE STUDIES
Seamless media strategy delivers double-digit ROAS
Strategic Engagement – Growth Strategies – Consultative Solutions.
The Business Case:
Profitably operating a full-service bricks & mortar CBD store is a challenging endeavor, particularly when you add in the complexities of today’s media landscape.
Your CBD Store wanted to elevate its media strategy, execution and ROAS with a marketing partner with proven capability to navigate the dynamics of today’s media landscape, address missed opportunities and maximize existing placements, while preparing the affiliate for opportunities to re-engage lapsed customers and steal share as the marketplace reopens.
We identified a plethora of operational challenges including:
- Low ROAS
- Absence of verified customer persona
- Static, one-size-fits-all marketing campaigns
- Marginal ecommerce strategy (pre-COVID)
- Limited CRM system
With the support of CBD Marketing Hub, Your CBD Store is increasing its:
- Brand awareness
- Conversion Rates: Driven by connected and consistent messaging
- ROAS: Maximized media buys delivered double-digit savings
- Ease of Operations: Time savings are allowing Your CBD Store to concentrate on operational improvements necessary to sustain customer loyalty in this post COVID-19 environment
Together with Your CBD Store, our marketing and targeting experts evaluated existing systems, identified and addressed market barriers. To date, our team has:
- Set elevated performance metrics and monitoring system
- Identified client personas, established specific campaigns to appeal to divergent market segments
- Evaluated competitive digital landscape, launched email, digital ad, geofencing solutions and remarketing campaigns
- Upgraded CRM system to support turnkey curbside pick-up and delivery programs
“CBD Marketing Hub’s strategic insights and targeting expertise continue to deliver dividends. That’s why they are now my agency of record. I love these guys!”