Digital Marketing

DOMINATE DIGITAL

Do digital better. It’s today’s market mandate for CBD and cannabis brands. And no one knows how to capture more digital share than CBD Marketing Hub.

Our tireless team of CBD and cannabis digital marketing and brand advertising experts and collaborative resource partners target and monitor more than 3 billion search terms, staying on top of the kind of trends that many miss.

If you need insight into your business to target the right audience, at the right time, with the right message, talk to our team of CBD and cannabis digital marketing experts. We’ve got this.

“E-commerce is the new battleground and if you are not in it, you’re done.”

– Bethany Gomez, Managing Director, The Brightfield Group

CBD KEYWORD MARKETING

LEAP OVER CBD AD RESTRICTIONS:REACH TOP- MIDDLE- BOTTOM FUNNEL CBD BUYERS

Are you capturing your share of the 3 billion searches occurring online now? We are.

Get real-time access to early-mid-to-late stage CBD browsers with keyLIFT, our CBD keyword-based acquisition campaign that:

  • Guarantees clicks
  • Targets trigger points restricted in other CBD advertising platforms
  • Concentrates on “hot” CBD markets that over-index on trigger points
  • Capitalizes on influencer relationships and lifestyle trends

“KeyLIFT delivered 5X over its impression guarantee and topped our best campaign.

Let’s rinse and repeat!”

– Jared Ballard, Marketing Director, Hemplucid

CBD & CANNABIS EMAIL ENGAGEMENT

TARGET PROMO-LOVING CONSUMERS

You want to leverage the most lucrative niche audiences, right?

Our eLIFT: Double opt-in email solution for CBD and cannabis businesses keeps brands out of SPAM folders and inside the inboxes of promo-loving consumers.

Delivers above average CTRs

Identifies consumer triggers, specific to CBD and cannabis brands

Captures qualified CBD and cannabis consumer targets with high LTVs

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“CBD Marketing Hub helped us capture home-bound consumers when it mattered most – during COVID-19!”

– Mike Peterson, CMO, Nature’s Fusions

CBD REMARKETING

UNVEIL ANONYMOUS WEBSITE BROWSERS

CBD brands lose about 40 percent of browsers that visit their websites.

Get them back with webLIFT, our CBD remarketing solution that:

  • Identifies & activates CBD and ‘CBD-likely’ browsers
  • Pinpoints CBD and ‘CBD-likely’ browsers’ product interest
  • Serves programmatic direct mail and/or email offers to entice CBD and ‘CBD-likely’ browsers back to your website

Experts say 92% of first-time e-commerce visitors do not purchase products.

Don’t let them get away!

CBD & CANNABIS DIGITAL DISPLAY & VIDEO ADS

LAND YOUR BRAND ON PREMIUM SITES

Do you want to keep pace with online consumer behavior changes as they occur?

You can with adLIFT, our CBD and cannabis digital advertising solution.

  • Sophisticated systems recognize and respond to real-time shifts in consumer interest
  • Optimizes digital ads on highest performing sites
  • Delivers premium news, health and entertainment site placements

“Consumers are all captive now – – they’re all in front of their screens.”

– Bethany Gomez, Managing Director, The Brightfield Group

CBD & Cannabis Geofencing

TARGET CBD & CANNABIS USERS STEPS AWAY FROM RETAIL DOORS

What happens when you target known CBD and cannabis users’ mobile devices within feet from your retail distributor’s door? Real time conversions!

  • Steal share: Disrupt & redirect consumer intent
  • Target ads to specific audience
  • Direct event foot traffic (events, trade shows)
  • Gain knowledge of unknown consumer demographics, shopping patterns and behaviors
  • Understand and leverage customer frequency
  • Customize promotions for those shoppers just outside the door
  • Deliver measurable transactions

Send real-time mobile messages and promo offers to known CBD buyers at just the right time - - when they are steps away from retail doors or event entry points.

CBD & CANNABIS CONNECTED TV

GET IN FRONT OF CORD CUTTERS

Engage consumers where they go to be entertained with subscription-based Connected TV services. Whether they’re watching Hulu or other favorites, we’ll make sure their eyes are on your brand.

Streaming accounted for nearly 25 percent of total U.S. TV time in March, according to Nielsen.