With its rapid-fire growth and national brand awareness, Richard A. Wright is confident that now is the best time for Alkaline Water Company to make its boldest move yet. The company ranks among the largest producers of bottled water products nationally.The thing that sets Alkaline apart from its competitors is its alkaline waters, according to Wright.
“Alkaline water naturally tastes better,” says Wright, who led the company’s introduction of flavored-infused and CBD-infused A88 waters. Today, he’s aiming higher with a complete brand refresh.
A less bullish brand leader might have postponed such an ambitious effort given the pandemic and its sudden impact on the economy, consumer confidence and public health.
Although recent changes with COVID-19 may slow down some retail channels, it’s not slowing down Wright, who acknowledges that consumer confidence is an ever-shifting landscape these days.
But he believes the work Alkaline Water Company is doing now to develop retailer relationships and elevate consumer knowledge of its products and CBD-infused water will reap dividends in the months and years to come.
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