This holiday shopping season will be much different than what we’ve previously come to expect. The typical Black Friday, Cyber Monday and Cyber Weekend events have shifted or morphed. The biggest, began October 13 with the launch of Amazon Prime and Best Buy’s “new Black Friday” events. Other retailers and brands are promoting their “biggest and best” sales events far in advance of America’s typical holiday shopping cycle. Many have shifted from in-store to online events in an effort to capture COVID-cautious consumer spending.
This presents CBD and cannabis brands with as many opportunities as challenges.