CBD companies wade into ‘Cyber Weekend’ advertising to educate, gain customers

In an effort to build brand awareness, educate consumers and get involved in the holiday shopping frenzy, a growing number of CBD-focused companies created Black Friday or Cyber Monday sales or incentives to gain new customers and build long-term relationships.

Companies say their 2019 “Cyber Weekend” events, which started late on Thanksgiving and continued through the following Monday, proved important in terms of gaining experience in what some retail observers call one of the most important three-day shopping sprees on the calendar. They also saw traction in securing relationships with curious consumers who dipped a proverbial toe in CBD products because of their discounts or special offers…

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