As the U.S. population ages, businesses in the health and wellness industry are starting to recognize Boomers (ages 55 to 73) and seniors (age 74 and over) as an emerging market.
Collectively they represent a market of 95 million consumers, according to Census data. Although consumers in both segments have ramped up focus on health and wellness, they represent a disproportionate share of those reporting joint pain, muscle aches, and sleep issues — all of which the CBD industry aims to tackle.
“It’s a very viable market,” says Jackie Berg, co-founder and chief marketing officer at Michigan-based CBD Marketing Hub. “It absolutely represents a growth area for CBD companies, but not all companies leverage it very well.”
Read the full article in Hemp Industry Daily