Today more than 3 million U.S. veterans struggle with sleep issues, which impact about 57% of our nation’s 83 million service members. For those with PTSD or a traumatic brain injury (TBI), the rates are even higher – 93%.
We can change that… and, we must.
Businesses interested in helping veterans avoid and/or address sleep-related issues might consider hosting events that incorporate educational tools along with a bit of fun. Consider activities like:
Don’t be afraid to be creative. Themed promotions that inject attitude are particularly compelling and help draw participation from targeted audiences.
Utilize free area event calendars to promote your efforts, but be respectful of guidelines that prohibit commercial messaging.
Don’t forget to complement your planned activities with in-store signage with powerful graphics and short educational messaging to promote your campaign.
Also, consider utilizing a press release containing compelling hooks (See Cision.-created guide)
Our Get Listed pro tips provide CBD and cannabis brands with proven methods to get listed on local event calendars. No time? No sweat! We can help. Ask us about our event marketing support.
Editor’s Note: Jackie Berg is the Co-Founder and CMO of CBD Marketing Hub l Cannabis Marketing-Hub. You can reach her or anyone on the team at cbdmarketinghub.com or by email at: hello@cbdmarketinghub.com