THE DOG CHRONICLE – She amassed nearly 21 million Instagram followers all while raising funds to support animal-rescue efforts. Meet Mrs. Sizzle, a branding and content expert specializing in luxury fashion and lifestyle fashion.
We loved her images and have missed them on facebook. LIke so many successful social influencers, she found the grind time-consuming. Instead of enjoying her picture posts, she found herself becoming more consumed with the platform’s numbers and, consequently, decided to stop posting.
Her parting comment?
“My life has transitioned from dog storyteller to working for one of the greatest storytelling brands in the world,” says Suzanne Donaldson (aka Mrs. Sizzle). “The time that it takes to amass followers, post at the correct times and align branded content… has frustrated me.
“My focus was fundamentally flawed. My dogs, helping animals in need, my family, my work and my life bring me great joy, not the lack of likes on my feed,” says Donaldson.
Happily, you can still find her on Instagram.
There’s something we can all learn from this act.