How special events can help American’s stress less

Businesses interested in helping the nation’s chronically stressed and sleep-deprived population avoid and/or address everyday pandemic-related stressors might consider hosting events that incorporate educational tools along with a bit of fun. Consider activities like:

• Early Risers Breakfast: Think local celebrity chef Small Plate demos or a cross-promotion with a popular breakfast restaurant, expert speakers and education, gift certificates, etc.
• Night Owls Mocktails: Think local celebrity chef Small Plate demos or a cross-promotion with a popular eatery, expert speakers and education, gift certificates, etc.
• Mojo Yoga Events: Online family yoga pose challenge and related social media posting strategy.
• Ugly Sweatpants Contest: In-store event and educational series promoting positive mental health
• Pajama-Bama: Promote incentives for pajama-clad consumers along with sleep education efforts
• Coffee Sleeve Promos: Print and distribute free coffee sleeves (with coupon and one stress tip) to local area coffee shops willing to partner on sleep education efforts.
• Bedtime Bingo: Print themed bingo cards and incorporate stress and sleep-related trivia and education
• Signature Gift-Item: Create a signature gift item for distribution to those who participate in your sponsored campaign(s), like Serta’s Sleep Sheep
• Operation Round-Up: Invite consumers to “round-up” purchases to the nearest dollar in support of local mental health charities.
• Social Media: Promote a themed hashtag for stress and sleep-related social media posts

Don’t be afraid to be creative. Themed promotions that inject attitude are particularly compelling and help draw participation from targeted audiences.

Utilize free area event calendars to promote your efforts, but be respectful of guidelines that prohibit commercial messaging.

Don’t forget to complement your planned activities with in-store signage with powerful graphics and short educational messaging to promote your campaign.

Also, consider utilizing a press release containing compelling hooks (See Cision.-created guide)

Our Get Listed pro tips provide CBD and cannabis brands with proven methods to get listed on local event calendars. No time? No sweat! We can help. Ask us about our event marketing support.

Editor’s Note: Jackie Berg is the Co-Founder and CMO of CBD Marketing Hub l Cannabis Marketing-Hub. You can reach her or anyone on the team at cbdmarketinghub.com  or by email at: hello@cbdmarketinghub.com