Sleep Month 2022: Putting sleep issues to bed

CBD Marketing Hub l Cannabis Marketing-Hub Report – America is in the midst of a sleep epidemic with 56% of U.S. adults having trouble falling or staying asleep. If there was ever a time for a sleep promotion – it’s now.

The problem is particularly pronounced for those aged 35 to 44, with nearly 75% reporting sleep issues.

Search experts report that more than 13 million Insomnia searches occurred in 2020. Experts at Google report that sleep-related searches in 2021 are up even higher and at an all-time high.

So, what’s up with Z-time?

Stress, according to a report in the Washington Post which cited 46 million parents of children under 12 are “back to panicking again,” as cases associated with COVID’s Delta variant continue to spiral upward this fall.

Parents are definitely among the hardest hit.

In a recent study, more than 77% of respondents queried about pandemic-related sleep issues reported their current anxiety level is at an ‘8’ or more on a 10-point scale, according to High Yields Insights CEO Mike Luce, who notes that sleep disturbances impact women at greater levels than men by 10 percentage points.

Many are turning to CBD, particularly gummies – the preferred form of CBD among women, according to HIgh Yield Insights  2021 U.S. CBD Consumer Supplements study.

Conducted in partnership with InnovateMR, the study also revealed that seniors (aged 75 and over) are among the newest gummy converts with more than three in 10 first-time users reporting pandemic-related trials.

These trends signal opportunities to elevate marketing efforts around Sleep Awareness Month, which helps to elevate the awareness and treatment of sleep issues, including insomnia.

Preemptive Native + Ad packages are an ideal solution to educate and inform consumers. CBD Marketing Hub’s custom content packages leverage current headlines to draw readers into editorial features that are as interesting as they are educational, according to its co-founder and CMO Jackie Berg, who reports that on average, her organization’s packages are generating .24% to .34% CTRs versus the industry average which is about .5%.

Keyword search products, like CBD Marketing Hub’s compliant keyLIFT solution, are among the marketing tools CBD brands are utilizing to capitalize on real-time keyword searches by bottom-funnel buyers in search of sleep solutions.

Regardless the marketing platform, National Sleep Month is a perfect time for CBD companies and cannabis brands to help put our nation’s sleep issues to bed.

Editor’s Note: If you’d like to learn more, contact CBD Marketing Hub at hello@cbdmarketinghub.com