“At a time of increasing regulation and competition, those looking to build or expand CBD brands need a tight focus on their message in order to be prepared for more knowledgeable and demanding customers.
That’s according to Jackie and Larry Berg, co-founders of CBD Marketing Hub and speakers at the upcoming USA CBD Expo in Las Vegas.
The CBD marketplace is growing increasingly competitive and starting to resemble products in the Fast Moving Consumer Goods (FMCG) category. At the same time consumers and businesses are becoming better educated about CBD. And, while public awareness improves, regulation is also intensifying at federal, regional and local levels – making marketing more difficult.
This means thinking not only about the content of your marketing message but also about the channel it is sent in and even the overall frequency of contact – all of which could be optimized, depending on a variety of factors.
The first step in figuring out how best to improve all those aspects is defining the target customer very precisely. Large data sets can help with that.”
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.